From Lush with Love Brand Activation
Proposed Lush brand activation that maintains its anti-social media pledge through mail samples.
Snail mail pop-up render in V-Ray. Modeled and rendered all assets.
Challenge
Lush left social media in 2021. This has made it harder to reach their target demographic, women ages 18-45, and is contributing to a projected $12 million loss in sales.
At the same time, Gen Z is experiencing trends around nostalgia and analog living. This creates an opportunity for LUSH to reconnect with this audience through non-digital shareable experiences.
Modeling and Sketching Process
Floorplan concept sketch.
Back facade concept sketch.
Early draft model.
Early draft model.
Strategic Design Details
Communal craft tables.
Mail-themed facade & interactive hero prop.
Low-friction entry point.
Simplistic branded signage.